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All three stations later moved to the former Esquire Theater building at 1630 Euclid Avenue, near Playhouse Square.
In its early years, the station lagged behind its competitors in producing local programming, perhaps because its studio was located at the transmitter in Parma, while the other stations had studios downtown.
At the time of its conclusion, The Big Chuck and Lil' John Show had been the only locally produced television show in the Cleveland market that was primarily entertainment, that is not news or informational (Big Chuck and Lil' John made a comeback of sorts when they began hosting a new half-hour, weekly program featuring their classic skits that WJW premiered on September 10, 2011).
until late 1976, when the group sold the radio station to Lake Erie Broadcasting.
When Anderson left for lucrative voice-over work in Hollywood in September 1966, the Friday night movie slot was succeeded by The Hoolihan and Big Chuck Show—cohosted by Bob "Hoolihan" Wells, who did the station weather forecasts as "Hoolihan the Weatherman"; and Charles "Big Chuck" Schodowski, a station engineer who had risen to director and had appeared in some of Ghoulardi's skits.
After Bob Wells departed channel 8 in September 1979, his position was filled by local jeweler and little person "Lil' John" Rinaldi, who had also previously performed in skits on the show.
The AM station's new owners were allowed to keep the WJW call letters, forcing channel 8 to change theirs, per a since-repealed FCC rule that prohibited radio and television stations in the same city, but with different owners from sharing the same base call letters.
As a result, channel 8 changed its callsign to WJKW-TV on April 22, 1977. After Storer Broadcasting was bought out by Kohlberg Kravis Roberts in 1985, the station underwent a series of ownership changes.
The show ended its run on June 16, 2007, as Chuck Schodowski retired after a 47-year career at channel 8.
WJW's studios are located on Dick Goddard Way (named for the station's longtime weatherman—previously known as South Marginal Road) just northeast of downtown Cleveland near the shore of Lake Erie, and its transmitter is located in suburban Parma, Ohio.
The television station first signed on the air on December 19, 1949 as WXEL, originally broadcasting on VHF channel 9.
Like most of its sister stations, channel 8 pre-empted portions of the CBS schedule, usually the late morning daytime shows.
In the 1990s, WJW-TV and its fellow New World stations prepared to launch their own morning newscasts, and as a result, channel 8 began to pre-empt CBS This Morning as well.Channel 8's partnership with the team continued through 1979, when the Indians moved to then-independent station WUAB (channel 43).