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”On Hinge we encourage our members to be authentic with one another because we know that leads to the best connections,” explains Hinge founder and CEO Justin Mc Leod.
“Our profiles already do a great job, but video creates the opportunity for our members to learn about potential matches in a way that simply can’t be captured with still photos and text.” The company will also encourage video adoption, too, by showing Hinge profiles with video to five times more people it says.
As users continue to talk, the blur fades away – but users can opt to add it back if they want to remain hidden.
“We’re hoping to create an overall experience where people can feel more relaxed being themselves, and more excited to meet and get to know other people.” This feature will push Lively beyond dating to help users just generally meet new people. Top dating apps like Tinder, Bumble and others have also adopted friend-finding features as of late, as they become more like social networks.